Under the backdrop of global economic integration, Mooton is actively advancing its worldwide strategic expansion, strengthening communication and collaboration with international markets. As a premier event in the global amusement and leisure industry, the Dubai Entertainment Amusement & Leisure Exhibition (DEAL 2025) brought together industry leaders and professional buyers from around the world. Mooton made a grand appearance, showcasing its exceptional products and cutting-edge technology to a global audience.
From Entertainment to Family Bonding
Our designs go beyond simply assembling equipment. “Family Bonding” is the core philosophy behind most of our products. We focus on the field of children’s play spaces, conducting in-depth research into the needs of families. By creating interactive play scenarios, we foster meaningful parent-child dialogue, strengthen emotional connections, and share values.
At the exhibition, the Mooton team engaged in detailed discussions with clients, covering product design concepts, safety performance, customization services, and market potential—earning high praise and recognition.
From Products to Brand
Unlike many traditional manufacturing exporters, Mooton has never limited itself to OEM production. For over two decades, we have remained committed to building our brand. At our headquarters in China, we have established three core divisions: the Material Engineering Lab, the Space Design Institute, and the Smart Control Systems R&D Center, forming a complete “lab-pilot production-mass manufacturing” innovation chain. Every year, we launch multiple new self-developed products, leading the industry in technology, craftsmanship, and materials. Decades of continuous investment in R&D have enabled Mooton to transition from “manufacturing” to “branding.”
From “Going Global” to “Going Local”
In recent years, Mooton has established overseas branches, continuously upgrading its globalization strategy by expanding sales and service networks and enhancing localized operations. We systematically develop products tailored to regional markets, ensuring they meet local demands. Currently, we have set up subsidiaries in Dubai and the U.S.
Beyond “going local,” we are also committed to entering high-end markets through technological advancements and product diversification. Amid the rapid growth of the global amusement industry, Mooton remains at the forefront of innovation, building competitive advantages and striving to “move up the value chain.”
Expanding Our Global Footprint
Participating in DEAL 2025 was a crucial step in Mooton’s global market strategy. As a key commercial hub bridging East and West, Dubai provided an ideal platform to connect with premium international resources. Through this exhibition, we gained direct insights into global market demands, further expanded overseas sales channels, and laid a solid foundation for our products’ worldwide presence.
Taking the Dubai exhibition as a new starting point, Mooton will strengthen partnerships with global clients, delivering more innovative, safe, and fun amusement equipment. We are committed to expanding our global market presence, helping more international customers recognize, understand, and trust Mooton—contributing to the advancement of the global amusement industry.
